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Deceptive drug and device promotion is focus of conference workshop

Drs. Poses, Fugh-Berman expose a culture of corruption, which hurts patients

April 14, 2016 (Chicago)—Within a 30-day span this year, more than $1.5 billion* in legal settlements were made by big health care corporations—penalties for wrongdoing ranging from deceptive marketing to bribery to suppression and manipulation of clinical research. These legal cases are the exception, not the rule. Corruption practices of hospital systems, managed care organizations, drug and device makers and health care foundations are commonly carried out with impunity, even as patients in the U.S. struggle to pay for high-cost health care that often delivers less than optimal outcomes.

In this workshop of the 4th Annual Lown Institute Conference, April 15-17 at the JW Marriott Chicago, attendees can learn how pharma, biotech and device companies, entrusted with providing safe and effective products, have illegally marketed products, given kickbacks to clinicians, bribed foreign officials and defrauded the government. The physician presenters provide evidence for ways that some industry leaders distort medical information that clinicians and their patients rely on. Stocks rise, compensation to industry executives blossoms, and yet no one is held accountable for dishonesty that plays out in a culture of silence and ‘business as usual.’

This workshop will help clinicians and others recognize covert promotional techniques and other aspects of health care corruption that undermine rational prescribing habits and provision of the right care.

Presenters are Roy Poses, MD, clinical associate professor of medicine at Brown University’s Warren Alpert Medical School and president of the Foundation for Integrity and Responsibility in Medicine; and Adriane Fugh-Berman, MD, associate professor, Department of Pharmacology and Physiology, Georgetown University Medical Center and director of PharmedOut.

The session titled, Overtreatment and Deceptive Drug/Device Promotion in Health Care Corruption, takes place Saturday, April 16, at 2-3:15 pm in Grand Ballroom AB.

*http://www.wsj.com/articles/merck-to-pay-830-million-to-settle-vioxx-shareholder-suit-1452866882
http://www.wsj.com/articles/pfizer-to-pay-785-million-to-settle-medicaid-rebate-claims-1455625747
http://www.nytimes.com/2016/02/19/business/dialysis-equipment-maker-settles-lawsuit-for-250-million.html?_r=0

About the Lown Institute

The Lown Institute, a nonprofit, action-driven think tank, is dedicated to transforming the culture of medicine and building a health care system that is affordable, effective, personal and just. The Institute was founded by renowned cardiologist and Nobel Peace Prize recipient, Bernard Lown, MD, and supports his vision for compassionate health care. Visit www.LownInstitute.org and follow us on Twitter at @LownInstitute.

 

Contact on site:
Margie Coloian
Director of Communications
office: 617-992-9349
mcoloian@LownInstitute.org

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